Website Vs. Landing Page

 

In marketing landing page is only one page. A landing page is a page where a consumer land, which is different from homepages and other web pages. With the specific tool, all aspects are tested. The landing page has one focus, which makes it easy to test. All elements include media, voice, keywords, and copy. The wordpress custom landing page development is

A website is a collection of web pages that are linked together and share a specific domain name. The Website allows you, users, to move from one page to another. The Website provides explicit links to each clickable web page. Google, Facebook, Amazon, Wikipedia, and Firefox are examples of websites.

In this article, we will differentiate the Website and a landing page. Read the full article to get related information.

What is a Website?

A web page is a hypertext document on the World Wide Web or www. The web pages are delivered to the web users by a web server. A website consists of many web pages linked together by a common domain. The word "web page" is a metaphor for paper pages bound together in a book.

What is Landing Page?

The landing page development is an exciting process. The landing page is a vital part of online marketing for making strategies for bloggers and big corporations. You should research what the landing pages are and why we need landing pages if you are new in marketing. As defined by Unbounce, "A landing page is one page, created for purpose of marketing and advertising specially." He explains that landing pages are designed with a specific objective, a call to action, or CTA. You can choose one type of landing page from these five types.

·         Long-form landing page

·         Squeeze page

·         Video landing page

·         Long-form landing page

·         Click through the landing page

Long-form Landing Page

The long-form landing page is a lengthy landing page made to educate visitors about products and services.

Squeeze Page

The squeeze page is an essential landing page. The purpose of a squeeze page is to squeeze out information from the visitor. Due to the exchange of personal data, the users often receive some data, i.e., a free trial or email list sign-up. The squeeze page is also called lead capture or an opt-in page.

Video landing Page

As the name shows, the video landing page includes the sales video. The video is the main focus of this type of landing page. This type of landing page might be just a video and complementary text.

Long-form Landing Page

Long-form landing pages are also known as sales letters. They focus on the benefits of products. And offer them their product again to convince the viewer to purchase the product.

Click through the Landing page.

The click-through landing page includes and shows information about client promotions or an offer to convince users to increase their sales. These landing pages are simple.

Conclusion

In this article, we compare the Website and landing page of a website. Website is better when we have to explain a company or all details of a company. On the other hand, a landing page is used for the sales of products. We hope this article will be helpful for you.